Four Small-Business Lessons from ‘The Hunger Games’

1. Know your strengths.
“There, resting on a mound of blanket rolls, is a silver sheath of arrows and a bow, already strung, just waiting to be engaged. That’s mine, I think. It’s meant for me.”

Katniss knows her strengths. As a gifted hunter, she realizes there is no one in the arena better with a bow. Likewise, be sure your business plays to your talents and interests. If you have no experience with computers, a tech company probably isn’t your best bet. Create a company in an area where you consider yourself ahead of the competition in experience and know-how — and you just might survive.

2. Fill a need.
“Sitting on my sleeping bag is a small plastic pot attached to a silver parachute. My first gift from a sponsor! . . . I unscrew the lid and I know by the scent that it’s medicine.”

When Katniss’s sponsors see her suffering from terrible burns, they know immediately she will need medicine if she is to survive the night. They spring into action, sending her a soothing ointment to stop her pain. Before you start your new venture, you must identify an unmet need in the marketplace that your company can fill. Take a look around your community and see if there are any wounds on which you can put some entrepreneurial ointment.

3. Master the basics.
“. . . he shows us a simple, excellent trap that will leave a human competitor dangling by a leg from a tree. We concentrate on this one skill for an hour until both of us have mastered it.”

When training for the arena, Katniss and her fellow tribute and ally, Peeta, opt to skip the more-advanced combat classes in favor of learning survival basics, such as snares and camouflage. This is an important lesson for an entrepreneur. Before starting your own enterprise, learn the basics. Take an entrepreneurship class and pick the brains of other small-business owners in your area. Those early lessons will help prevent easily avoidable and costly mistakes down the road.

4. Be yourself.
“Then I remember Peeta’s words on the roof. ‘. . .I’m more than just a piece in their Games.’. . . Rue was more than a piece in their Games. And so am I.”

At this key moment in the story, Katniss realizes that no matter what the outcome of the Hunger Games, she will be true to herself. So she promotes herself to the audience as not only a great fighter, but also a loyal friend. She chooses to honor her fallen friend Rue rather than flee into the wilderness. This noble action is rewarded with a much-needed gift of bread from Rue’s home district. As an entrepreneur, never be afraid to show your true self. Potential customers respond to a business they can relate to. So, if you’re young and hip, flaunt it. If your business is socially conscious, let it show. And like Katniss, you will be rewarded.

http://www.entrepreneur.com/article/223196

About Taking Care of Business and Life

I'm Taking Care of Business and Life via my desktop. I've been a virtual assistant to a variety of businesses over 26 years. On this site I want to share my passion for photography, great business tips, and ideas for staying healthy and organized.
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2 Responses to Four Small-Business Lessons from ‘The Hunger Games’

  1. First of all I want to say superb blog! I had a quick question in which I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear
    your mind prior to writing. I have had trouble clearing my thoughts in getting my thoughts out there.
    I truly do take pleasure in writing however it just seems like the first 10 to 15
    minutes are wasted just trying to figure out how to begin.
    Any ideas or tips? Thanks!

    • Thanks for stopping by and for your kind words. Ideas come to me throughout my day. I either text myself, or write them down. I get a lot of ideas while walking in nature. When I sit down to write I first find an image to provoke deeper meaning and then I start to type. I never go for length, just points of interest that might motivate the reader. Good luck. 🙂

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